Manny Hands Brand Identity
I have been working with the owners of Many Hands since 2020, when they began opening their business for wholesale coffee sales. I had worked with them when developing the logo for their brick-and-morter shop, Germantown Espresso Bar, so it was an honor to re-establish a working relationship and continue our collaboration with their new venture.
There have been many iterations of the design through the years, but I am currently very proud of how it’s developed into a playful, energetic, and organic design that represents the team I care about.
The start of Many hands Brand identity
In 2020, Many Hands started as a coffee roaster with only a logo and color palette to work with. So after a few meetings with owners, Jeff and Miles, I knew we had a lot of space to play around with.
For the first round of designs, I came up with three general concepts. First, I wanted to play with the idea of many hands. So I created a pattern with hands doing different gestures (like the peace sign, the love symbol, rock on, and a thumbs up) as well as hands holding various coffee-related tools. Second, I got to the roots and used the cherry plant as the background design. Last, I went with a simpler look, using ovals and shapes to create unique patterns.
The boys were most into option 3! With just a few tweaks in mind, we were ready to move forward in finalizing the labels.
Many Hands needed 8 labels total — 2 dark roasts, 2 medium roasts, 2 light roasts, and two decafs. I paired design concepts and color palettes — using the darkest colors for the dark roast and gradually changing up the design.
I had just a few final adjustments to make before delivering the final product to Jeff and Miles — editable templates and a set of instructions so they can update countries, origins, and taste notes for all future labels.
