Wirlybird Coffee

My first major project with Wissahickon Brewing Company was to develop the brand and voice of their new company, Wirlybird Coffee.

I’ve been lucky enough to work with several small businesses and coffee shops, but Wirlybird is the one I’m most proud of. From hand-drawing the logo to transforming the brand into a playful & modern look and crafting content that resonates with our regulars has been rewarding and, for lack of better terms, quite fun!

Logo

Colors

#1F1B19

Fonts

The Brand

Used for all products, signage, headings, and social graphics

Used for product details, sub-headers, descriptions & copy

When I first joined the Wissahickon team, the only finalized detail of the brand was the font. Within the next month, we developed the beginning stages of the Wirlybird Coffee brand.

Inspired by our beloved Philadelphia-based park, Wissahickon Creek, we decided our brand would celebrate wildlife & nature. With a name like Wirlybird, there was one animal we couldn’t get our minds off of. Therefore, the pileated woodpecker became the symbol of our brand.

I hand-drew & digitalized the logo, and we selected the color palette as a team. Over the next year, those colors and details were fine-tuned to become a cohesive & energetic brand identity.

Package Design

The Wirlybird coffee bag was a collaborative effort between the barista team and me. We agreed on a bright, simple, and modern approach. The result is a beautiful & modern product we are all very proud of.

Wirlybird Coffee labels are bright and playful. Using our logo as inspiration, I transformed the woodpecker into individual cartoons for each roast. The woodpecker takes on a new activity & personality, showing the potential lifestyle brought with a cup of locally-roasted coffee. Below each design, include details for every roast, with a set of icons to provide context for the various styles & origins.