Can Labels

Whether collaborating with a local Philly company, or creating a new brew for our own fridges, our can design is a large part in the promotion and sales of our product.

What starts as a conversation with our brewers turns into a process of research, sketching, and building. By offering variation for our team to choose from, I can be sure to create a final label that exhibits the exact look our brewery wants to capture in each brew.

process

Hazy Daisy is the perfect case study to show my process in beer-label design. After speaking with their team, I began sketching several ideas to bring to life a custom label for their Science After Hours event, “Booms & Blooms.

My first thought was to incorporate Benjamin Franklin himself, sitting in a field of daisies. With the historical nod, the design includes a levity that matches the fun atmosphere of the after-hours event.

My second design focused on the daisies themselves. Offering a colorful option using the palette used in the Booms & Blooms flyer.

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Their team chose the daisy design, loving how it matches the aesthetic of the flyer and brand for the event.

The partnership was so successful that we have made three can designs in collaboration with the Franklin Institute since this initial project.