My career at Wissahickon Brewing Company consists of a wide variety of tasks, including brand identity, labels & merchandise design, marketing, and UX/UI.

Wissahickon Brewing Company has significantly grown during my time as Creative Director, graphic designer, and lead marketer. In the past three years, we have established two additional locations and acquired two companies— including Wirlybird Coffee & Inspired Brews Kombucha. Since I started in 2023, I’ve re-imagined existing brands, built brand identities for new projects, managed all existing social media accounts, written copy, and created the assets needed to fulfill the demand for products & content.

It’s a lot to juggle. So it’s important to establish a strategy that enables a successful balance for my assignments. Through self-management and creative control, I prioritize my workflow while achieving high-quality assets & imagery — ensuring the company’s brand & voice remains visually strong, consistent, and personable.

See a detailed portfolio of projects, marketing & more below.